The fact is that content marketing is consistently evolving. Exactly like previous years for those who have been observant, content marketing remains the main strategy to acquire new customers and increase brand awareness. Furthermore, this makes sense because more businesses in 2017 have had significant success with Indie Author when compared to that of 2016. The real key to owning consistent success in this effort is the capacity to foresee imminent trends and embrace the alterations at the earliest opportunity.
For a small company, content marketing is definitely the sure way for the acquisition of new customers with regards to the fact it doesn’t need to have a huge budget. Nevertheless, according to various reports, mega-brands including Google, Facebook, and Apple are investing lots of money to obtain original content. Therefore, original and consistent content articles are apparently all the frenzy no matter your company type – small or big.
As 2017 winds away, brands are expected to enjoy more in 2018 considering the numerous success of the content marketing plan. This is why content marketing could be more competitive for the first time. So, getting a content team is very important if your company is directly based on producing relevant and high-quality content on a consistent basis.
You can begin with a well-documented content strategy while planning an editorial calendar to modernize the complete content marketing process. You need to define the roles from the content team to maintain everyone on the same line. After that, you can evaluate your growth over a consistent basis while refining your strategy when you forge ahead.
The next future of content marketing is video. According to Cisco, by 2019 video will encompass about eighty percent of internet traffic generated. Additionally, a large number of marketers also agree to the report and conclude that video could be the dominant content marketing strategies down the road.
If you could incorporate video into your content marketing strategy or perhaps your sales process, it is going to offer a self-serve service for your customers. By using this strategy provides you with the opportunity for distributing accurate information without your salespeople being involved. Besides video, another emerging trend, which can be speedily becoming the typical across industries, is live streaming. To your business to keep in front of your competition, you need to find innovative methods for using this video platform to obtain new customers.
Overall, due to the transparent nature of live online video marketing, it will work. Every customer or potential client like brands which are “real and cool.” Live videos let you see what exactly is occurring behind the curtain while enabling you to help make your customer be a little more acquainted with you.
You can find indications that brands that invest in a different type of content personalization in 2018 will out outsell those without having a personalized content by over 20 percent. In short, the effectiveness of content personalization strategy is unquestionably high for virtually any brand that adopts it.
Obviously, I won’t say content personalization is an easy task, it is actually challenging. It requires a lengthy-term effort by anyone involved in your site content creation. Nevertheless, you could start by developing an onsite focused campaign through dynamic content blocks and modal popups. You may even think about using email automation as a way of informing your customers nozxtg offering important information in the proper time.
Most brands are investing in specifically user-generated campaigns, which inspires loyal customers to become brand advocates and share their positive knowledge of relatives and buddies on social networking. User-generated content on social networking sites functions as social proof since humans possess the tendency of trusting and following the choices and actions of other people. Actually, people have confidence in content produced by others than they trust the brands’ own content.
The use of User-generated Content articles are prevalent mostly on Instagram, where most brands use hashtags and create fascinating stories. User-generated content also increases your user visibility and engagement. Those two are essential factors that ultimately boost your brand awareness. Content marketing as with any kind of marketing discipline changes as time passes. You must respond to the most recent trends else, you may be swept off your foot. It is therefore crucial for you to do all that can be done to remain ahead of your competitors before the trends become obsolete.
Following these upcoming trends is very important if you wish to be successful in Indie Author. You will require someone with the experience and skill to create those to reality. If you want to stay in front of your competitor then hiring the most effective content creation is not a choice. Permit me to aid you in providing quality and valuable content which will boost your brand awareness in 2018.