That at 22, justin bieber merch is the middle of polemic debates about his style is something of any surprise. He’s not revealing giant swaths of skin, donning outrageous meat-covered coats, as well as flaunting particularly controversial slogans across his shirts. Instead, they have a penchant for tees that nearly scrape his knees, exaggerated layering, and skater boy clothes — not quite tabloid fodder.
Yet nevertheless, he’s drawn considerable attention (and backlash) for further recent looks, such as the Nirvana band T-shirt by L.A. brand Concern with God that he wore towards the American Music Awards late just last year. Critics were scathing: the reigning prince of pop dares to get of the storied grunge band?
Longtime stylist Karla Welch, who first signed on to do business with Bieber on his Believe Tour in 2012, comes with an explanation for the hoopla: It’s a proof of the singer’s growing style influence. “He’s been pushing men’s fashion for the last five-years,” she says. “When you look at the outset of the Believe Tour, he was getting heat for your drop-crotch pants and super long T-shirts. However, if you go to any menswear store, you can see those styles reflected.” Very much like Bieber, Welch doesn’t “care about negative feedback,” she says. “Haters gonna hate.”
Regardless of the Nirvana controversy, Welch went returning to The fear of God and dealt with the designer Jerry Lorenzo on five looks for Bieber’s current Purpose Tour, which kicked off Wednesday night (March 9) in Seattle. “We have been buying [Jerry’s] stuff during the last 2 yrs; it’s been an extremely fun process working [together],” Welch says of the custom-made denim and tees. Interspersed will probably be Raf Simons pieces (“Justin continues to be very into Raf lately”), Adidas shoes, and justin bieber sweatshirt, like thigh-skimming T-shirts for layering. “I really could see the looks changing from concert to concert using the way Justin chooses to style them,” Welch adds.
Though certain technical adjustments have been made to the tour wardrobe, including zippers, gussets and reinforcements for quick changes (he has under 1 minute to improve backstage), the appearance is not so better than what the singer sports regularly on Instagram. “It’s more street grunge using a very vintage skater feel,” Welch describes. “I was residing in Vancouver throughout the grunge era — I accustomed to decrease to Seattle to observe Pearl Jam play — and i also always loved how those stoner boys looked. That’s bieeber we started doing with the Purpose videos now with all the tour. It’s very undone.” The show’s backup dancers, who channel a similarly relaxed aesthetic, are outfitted in apparel by Calvin Klein, with whom justin bieber shirt has an ongoing campaign take care of.
Raised in Powell River, British Columbia, Canadian heritage has become an asset for Welch from the start. “We just met and clicked,” the stylist says of Bieber, who grew up in Stratford, Ontario. “Canadians inherently love Canadians; that’s been a bond. Canadians are super nationalists,” she adds, chuckling. Though Welch is normally tending towards the red-carpet wardrobes of universally adored actresses like Amy Poehler and Olivia Wilde, she says there have been no hesitations about taking on a far more controversial pop star like a client. “When you pay attention to everything the press has to say, you’re losing at life,” she says, noting that now more than ever before the two possess a “one hundred percent collaborative” relationship. “Justin enjoys the procedure.”