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Crisis management is pretty a newly released discovery in management arena. Crisis management is a wonderful tool in the hands of management. It performs the function of anticipating and forecasting crisis as well as the methods to handle them. It prepares a corporation in working with unexpected crisis situation. It is also instrumental in assisting organizations to categorize the type and reason behind the crisis, take safety measures, curtail damages and finally convalesce as fast as possible.

Crisis is basically an unpredictable event which can cause damage to the business. The injury may be in kind of monetary, perceptual or natural. In the event of natural crisis, it could occur in type of fire, some natural disaster, earthquake, explosions or violence among others. This is also called as sudden crisis. In case there is sudden crisis, management focuses much more about ensuring minimal damages and speedy recovery.

Crisis management is more focused towards damages caused to the image of the organizations. Often referred to as perceptual crisis, this is often the worst method of crisis for just about any business. In this case, management tackles the situations on various levels. The lead role is taken by the PR department. It concentrates on rebuilding 73dexqpky brand image by assuring everyone in the products quality and consequent services. Crisis management also involves, preparing crisis contingency plans, providing accurate information on the media, public and shareholders besides making fast moves for better lasting results.

Like by way of example, this has been seen that usually automobile majors have been forced to withdraw their vehicles from around the globe as a result of malfunction of certain engine parts. While achieving this, the corporation image requires a huge beating not to forget the legal, political, environmental and financial implications. Thereafter, it demands a massive exercise from the gestion de crise to rebuild the company image if not the company runs the chance of losing its credibility. The entire develop towards contingency plan is difficult but forecasting crisis and being prepared for it with credible solutions helps a lot over time.