Lots of people avoid the smaller social network sites in favor of the big networks like Facebook, Twitter and Linked In. Yet before you hop onto the Facebook bandwagon, let’s check a number of the positive facets of smaller networking sites.
Go Where Your Prospects Are Online
The key to effective social media online for organization is to visit the networks where your customers socialize, conduct business, and network. If your customers are all on a smaller networking site, speaking with the other person on a specific forum or message board, or hanging out on the popular website, then go there.
Consider it in comparison to traditional media. If you’re selling a mass-appeal product like cookware, then direct television spots seem sensible. Everyone cooks or at least prepares food. That’s the reasons you see so many infomercials for products like microwave cooking products, George Foreman grills, pots, pans and other items.
Yet a distinct segment business like model train hobbyists wouldn’t fare as well through direct television spots unless they were chosen very carefully, say placed in a special on the History channel on the development of the railroads. Why? Because although collecting model trains is a wonderful and popular hobby, it’s not just a hobby shared by everyone. For all considering model trains, you will find nine individuals that don’t worry about them.
Your work as being a marketer is to locate the 1 in 10 individual that wants – no, needs – the most recent, greatest and greatest model trains on the market.
If we’re speaking about social networking instead of direct television spots, the analogy still holds true. Large sites including Sites Like Twitter do enable you to connect to millions of people worldwide. You may do this to network or from curiosity. That’s all fine. However, if you’re seeking to maximize your time as well as efforts using social network for marketing, it pays to discover first where the 1 person in 10 who wants and needs your product is hanging out. Then go there, reach know people, and share messages related to your products or services.
Marketing Through Social Networking Sites
What do you do to market your products or services once you’re on the social network? First and foremost, don’t jump right to your sales pitch. Nothing turns off potential customers greater than hard-hitting sales pitches before they’ve even gotten to know you.
Social networking sites are first and foremost about networking. Like face-to-face networking events, you would like to meet, greet, exchange pleasantries and acquire to know people. Then and just then can you introduce items you sell or wish to promote. Don’t jump right in to the sales pitch before you’ve gotten to know someone. That’s about as obnoxious being a sexual come-on with a party when you’ve just met a person. Don’t you need to know about the subject first?
Determine Which One Perform Best
One final way in which you can tell if small social networking sites can be better than large social networking sites: test them.
Choose three of your favorite social networking sites. Choose one of many smaller social networks among the three. Now start to cultivate your messages and relationships. Develop an attractive profile whilst keeping on message. Which works better for you? Where will be the leads originating from? A good way to set up this type of test as being a direct marketing test of sorts is to produce a unique URL for each social media site profile and direct each URL in to a special landing page on the website. This way, your web site dzffas will provide you with the response rate to your social networking efforts.
The only method to really know which sites work perfect for your promotional efforts is to test them. Get going today! There’s almost no time like the present.