When you start running your highly optimized pay per click advertising campaign, is it really important to manage it?
Let us first assume you have an excellent pay per click marketing campaign, before we get into whether or not you ought to concern yourself with managing it.
When building your AdWords campaign, in case your strategy was to apply your imagination by guessing what folks typed into the search engines to find your product or service, then added these keywords in your list, you might have hurt your odds of getting any organization.
Moreover, you may pay for the highest cost per click, and just should you be amongst the very lucky, are you going to convert these kinds of keywords into sales.
Even if you used the free market and keyword research tools available on the Internet to grab a little more targeted keywords, you may still pay the most and get the least.
Yet, we have been basing this short article on whether you should actually concern yourself with managing your pay per click advertising campaigns when they start running.
A great analogy to assist us better understand the concept of pay per click marketing management will be purchasing a whole new car. We take advantage of the perks of any new car because it includes a great warranty; meaning, we all do not need to worry about maintaining it for quite a while.
But what will happen when the service light comes on at 30,000 miles, and then again at 60,000 miles? You drove all those miles without a care, knowing you had a great vehicle that would get you precisely where you needed to go.
Whether you personally took your automobile in for that first check-up, or had another person manage it for you, it was time to make sure your automobile continued to drive at its peak performance. Otherwise, you would probably pay more later, because you did not optimize your vehicle and its features.
Exactly how much can this cost you over time if you ignore this kind of critical maintenance? Thousands.
Does this seem like a dramatic analogy in relation to pay per click advertising management? Unfortunately, it is not. Actually, not managing your pay per click advertising campaigns can end up being more costly than ignoring your vehicle’s service call.
What exactly needs to be managed? How should it be managed?
Almost every single market, product, and repair has competition popping up on the Internet every day. Perhaps they word their product or service just a bit differently than yours. Consumers become knowledgeable about these words, and today begin trying to find them.
Unless you still research your past, current, and new competition on a monthly basis, you are going to not be competing, because you will not even be listed. Not understanding what these new keywords are and adding them to your pay per click advertising campaigns, your products or services will never show up when consumers search.
If you notice you might be receiving less clicks certain keywords than before (unless there is a seasonal campaign), and you do not add new competitive keywords for your campaign regularly, you can easily observe how this may hurt your business. But have you thought about your costs per click?
Hopefully you might have either hired somebody to manage your pay per click campaigns, or you are doing it yourself with the best paid tools. Regardless, make sure you are continually testing and tracking new text ads, conversions, and deleting inadequate keywords with minimal or no returns.
The ultimate step should be updating the search engine optimization (SEO) of the web site landing page using the new keywords, that will help decrease your costs per click. However, you must be cautious not to add a lot of, or you will be epizrk the major search engines, which will hinder your organic (free) traffic growth.
If all of this sounds too confusing, then you certainly might consider employing a pay per click advertising management expert, or spend quite a bit of income for your manuals and expensive tools to accomplish it yourself. Just make sure you have several hours to perform the research needed to complete this with an ongoing basis, because it is essential to maintain the competition, while keeping your pay per click advertising costs down.
It is usually a good idea to consult an expert for pay per click advertising services, because this is their expertise and niche, and finding one that has proven themselves with superb testimonials is a great start.