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Every AdWords advertiser is always searching for a way to decrease their click costs. When in reality most PPC advertisers wake up in the morning to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Many people get very frustrated at this point and end up shutting down their campaigns. What a lot of people don’t understand is the reason Google keeps charging a lot more per click is because their AdWords campaigns have some big problems and these big problems are causing penalties from Google. That’s right; you’re being punished by Google. Listed here are the main reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.


Firstly, you must understand that Google is completely obsessive about “Relevancy”. In PPC management Relevancy is definitely the key to either succeeding in AdWords or failing miserably. Google is centered on returning relevant search engine results with their users. Just what exactly does Google look out for in your AdWords campaigns? Google is looking to find out if your ad along with your site are 100% highly relevant to the keyword that was searched on. Google loves to begin to see the keyword appearing in your ad a few times and appearing several times throughout your landing page. This way Google know that it’s offering the searcher with relevant results. Should your campaign will not be set up like this then this is precisely why your bid costs are increasing everyday. Google has deemed your campaign with “% Relevancy”.

You Need To Help Make Your Campaigns Have Relevancy

You may ask, “Well how how is it possible to me to write a specific ad for every keyword to make my landing page highly relevant to my entire keyword list?” That’s where the art of professional PPC management will come in. You Need To create your ads and your landing page be relevant to the keyword searched on. This is actually the key to obtaining lower click costs! If you don’t possess the time or perhaps the know how you can make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to a professional.

You Must Organize Your Campaigns Correctly

Google majorly frowns upon campaigns who have all of their keyword lists stuffed into just 1 or 2 adgroups. Google expects all the keywords to be sorted and organized into very closely knit adgroups with all of the keywords inside an adgroup being relevant to one another. Google hates campaigns who have tons of keywords within the same adgroup and absolutely detests once the keywords have little related to the other person. In PPC management I’ve found that I get much better results should i take my clients keywords and put each keyword into an adgroup on its own. Organizing your

campaign correctly is a huge element of getting great click costs in Google.

Split Testing Your Ads Can Dramatically Decrease Click Costs

That’s right; Split Testing your ads Daily can have a dramatic effect on click costs. If you think about how exactly Google determines ad cost you’ll commence to realize how important Split testing actually is. Split testing allows you to find which ads are higher performing and obviously the larger performing ads get the most clicks. Should your ad is 1) Perfectly Relevant and two) Has a great Click-Through-Rate this means that your ad could have a greater Quality Score. Quality score helps determine your ad rank and your cost per click.

I know it sound very confusing, but Split Testing together with the techniques I mentioned previously is incredibly powerful. Should you don’t understand many of these strategies to lessen your click costs, then it’s ijswdu you decide whether you’re planning to figure out how to apply most of these strategies yourself or whether you’re planning to let a PPC Expert do each of the heavy lifting to suit your needs. AdWords is a complicated game but when managed correctly can be a very profitable income source and leads to your business.