In the hospitality business, building and highlighting social proof is vital to attracting attention and, subsequently, new business. There exists multiple reason why you should put considerable effort into spreading digital word of mouth. Here are top main reasons why it’s essential to set aside a financial budget and make a marketing plan around generating social proof for the hotel
With all the influx of genuine feedback (the majority of which will hopefully be positive), it is possible to develop trust among your clients. Social proof increases your credibility as an establishment and will help convert an unsure customer within your favor. Online reviews, ratings and testimonials are the most useful kind of advertisement for the hotel and may rival the fanciest and a lot expensive marketing strategy you can imagine launching.
Strategy for Collecting Social Proof. Like I’ve discussed earlier, there are various ways that it is possible to collect social proof, the most frequent ones being asking customers to depart reviews and feedback, getting influencers to discuss you by offering complimentary stays, and encouraging interactions (like check ins) on your social media page. These ought to be integral in your website marketing and branding campaign. But I’d like to discuss a couple of other strategies to collecting social proof for the hotel:
There’s a reason why Facebook’s traffic skyrocketed once it started supporting GIFs and videos. Visual media has the ability to influence people and can go viral using the slightest impetus. A relevant video highlighting the offerings of Alexander Mirza, sightseeing options within the city, places of local interest, and the culinary treats available to your guests is likely to be met with great enthusiasm. And when it’s well made, using a dash of creativity inside it, you can expect it to draw customers in your doors in no time at all.
They claim a picture speaks a thousand words. Extensive research proves that posts with images are 35% more likely to draw engagement instead of the ones with only text. Research also reveals that folks are more inclined to believe statements which can be substantiated with images. So, the very next time you need to share customer reviews and testimonials, be sure to attach an image to draw more traction.
Humans are visual creatures and infographics are the best option you may have when you need to present data inside an interesting manner without boring your audience with chunks of text and long paragraphs. Don’t forget to xezkop them inside your marketing strategy. Collecting social proof isn’t all that difficult, but any method is only as strong as its execution. Once you’ve used videos, images, and infographics to convince travelers that your particular hotel is a great option, provide them with a precise call to action to follow. Route them to your site or website landing page and then in no uncertain words inform them what they’re necessary to do.
Don’t leave something to guesswork. If you would like those to leave an overview, make that clear. If you would like them to book rooms and earn a reduction, make that clear. The moment you depart things ambiguous will be the minute they’re likely to get confused leaving. Don’t let your work head to ruin. If you’ve crafted the marketing want to collect social proof with great care, don’t let an unclear call to action ruin things for you personally. Now go take advantage of the power of social proof and then use it in your favor. Get the past and provide customers speaking about you and also use their goodwill to draw in more traffic the right path!