Combining short paragraphs and bullet points with Web-friendly links, tags, and multi-media content, the SM release aims to give reporters and bloggers the key ingredients for any story in an promptly scannable and digestible fashion. The SM release has become successful since it capitalizes on three converging trends:
1. The emerging usage of multi-media content due to increasing bandwidth and simplicity of content creation.
2. The increasing focus on search engine optimisation of media releases. After all, isn’t Google merely the world’s most powerful reporter?
3. Email has established a deluge of pitches and writers can’t read 1,000 narrative pitches each day. The zpr blogging on affiliate lets them skin and assess what’s newsworthy.
Strategically Brilliant, but Tactically Sketchy – So Far. The hang-on top of social media releases has been actually getting them built. Most PR folks are not Web programmers, and also the very nature of the things makes a social media marketing release useful (tags, links, multi-media) causes it to be tricky to execute if your meaning of high tech is inserting a footer in Microsoft Word.
Historically, the best social networking releases have essentially been customized landing pages, like this genius effort for Jim Beam from Jason Fall at Doe Anderson and Jason Swartz at PSB. So, unless there is a Jim Beam budget as well as a Web programmer hanging around, creating a killer SM release has become tricky, despite efforts from PRXBuilder (WordPress and Microsoft Word plug-in) to really make it easier. (note, I use PRXBuilder’s SimpleSMPR with this blog).
Enter PitchEngine – newly launched yet still in Alpha release – PitchEngine has gone out to modify all that. Their slick, exceptionally easy online social media release creation engine is certainly the best I’ve seen. Literally, basically if i took the time to explain just what a “tag” would be to my 9 year-old, she could make a release (it might probably be about ice skating or perhaps the dresses on The Titanic). Click a control button and you have a beautifully formatted, all linked up social media marketing release ready for distribution.
Distribution Included – n addition to enabling you to create profile of zionproductreviews, PitchEngine lets you easily distribute it too, by typing in whom you would like to send it to (via email, Twitter, FriendFeed, Facebook). All releases created within the system automatically show up in the PitchFeed, a stream of current pitches that can be accessed by reporters and bloggers at your location or via RSS.
All Of This, And It’s Free – For the time being, PitchEngine is 100% free, which can be of course a ridiculously good deal. I suspect they’ll be seeing a Freemium model at some point, with advanced features costing a few bucks occasionally. For those PR firms and client-side PR 2. and social networking managers, PitchEngine is definitely the new social networking release champion, as well as an indispensable tool within the new media arsenal. Check it out.
PitchEngine is really a Saas-based tool for social networking press releases. Based on their internet site, in the era of multimedia rich websites, text just isn’t enough. Word docs could only do so much and email attachments are pretty clunky.
Today, you require quick, engaging content and PitchEngine makes it simple to produce. The sales flyer, press release or announcement will ooze class. It’s like sexy, stylish business attire for that modern communicator.
How can it help my business? The old means for companies to speak ended up being to write a regular (read: boring) press release, throw it out on the newswire, and hope the story gets picked up. But PitchEngine is a small company tool (that big businesses use too) that changes this game.
Whether you’re announcing a brand new services or products, have a fun promotion, have formulated an excellent video, or simply possess some noteworthy news, PitchEngine allows you to create fun, engaging social media press releases. You can include pictures, videos, thumbnails related links, tags, and things are shareable on Facebook, Twitter, and more. Look at this example bnxwkp a faux fur boot cover company who had their product within the Golden Globe VIP Gift Bags.
Any social media marketing press announcements you publish will never only help bring awareness to your business, it will also help create juicy inbound links to your website, which is ideal for Search Engine Optimisation (SEO) and increasing overall traffic!
Exactly how much can it cost? The good thing is the fact PitchEngine is your small business tool that’s priced for affordability. You can easily create unlimited owner of joyetech, zpr free of charge, however they will never be published on PitchEngine.com.