Video email is actually a more effective means of reaching prospective clients, of promoting your products, services or events. The use of streaming video ads via emails brings a lot of advantages over text/image based emails. A streaming video is a great solution with great impact on the viewer. It combines the main advantages of “classic” TV ads with the Internet’s most important characteristic, interactivity.
In other words, a video is much more attractive to the viewer, who consequently gets to be more responsive to what you have to offer. Video email marketing is now more affordable than regular HTML emails, TV ads or web advertising, because, on the one hand, it’s now more affordable to generate and distribute, and on the contrary, it will make customer targeting a lot easier too.
Video Email definition – If we would define email video movie, it might be being a rich media marketing tool used by progressive organizations in order to promote services and products, by means of short, catchy, informative ads, with the purpose of raising awareness to the viewer about the promoted products/services and drawing them into purchasing the above-mentioned products/services.
Characteristics of Video E-mail Marketing – It really is common knowledge that today people consume videos in ever increasing numbers, with internet (PC,iPhone,iPad and Smarphones) outstripping the TV. Details are delivered on-demand and at an increased rate via video than through images.
The primary advantage that videos in e-mail marketing has within the traditional, text/image format approach is the fact that videos can arrive at the point much faster and consume much less time of the viewer. Instead of being forced to read a page of text, attempting to “hit” your message that you’re actually trying to deliver, it is possible to provide you with the same message in a smaller timeframe in a more rich and rewarding manner.
Benefits of Email Video Marketing – If you choose to use video emails inside your marketing campaigns then you can capture the viewers attention easier and deliver your message to prospects considerably faster than simple text/images.
A video ad can contain information, offers, invitations, membership reminders or perhaps a product launch. Give a personalized message, a voiceover or music and you may have your viewers attention like never before. By using videos, the potential customer can relate more in your company and also to what you’re promoting. To minimize cost, you are able to take quality royalty free nbefmd templates or footage, and by adding images, text plus your logo, the effect is actually a powerful yet cheap branded ad.
Today’s technology provides you with the ability to send a youtube video in email, stream your videos over a video landing page without eating up your bandwidth, then track traffic and analyze results. Measure the impact that video emailing have versus HTML email marketing. Pick a emailing service that will tell you how and once your videos were played, how many viewers clicked and visited your site after watching your ad, what percentage of these visits converted into sales, and so on.
Why not also stream your video ad on the websites homepage. It’s like handing out a company card. Video can become an extremely important sales and marketing tool, so allow it to be visible. Look for a solution provider that may combine video emails with video streaming to your site.